We've got a new coat of paint, a new publishing system, and some new ideas we'd like to share. Launched last week, amidst deep emotional conflict as America lost in the World Cup and Netherlands advanced, the new Karma blog is 100% shinier and 100% more ambitious than the last version, with newfangled ideas like multiple authors, fancy pullquotes, and big images. The new blog has three goals, and three categories to hold them: Product Updates, to share information about the Karma product; Startup Stories, to share information about how the Karma team works; and Big Ideas, to share the larger concepts, thoughts, and dreams that drive Karma as a company.

For me, it was an exciting insight into how Karma builds things. Or, maybe just the basic premise: they enjoy building things. Because, like, there are a lot of blog solutions out there, you know? We didn't have to build another one. But the developers at Karma are obsessed with doing things well, and doing them right, and as I listed my handful requirements for an ideal blog, they decided the best thing to do would be to build it themselves.

Newfangled ideas like multiple authors, fancy pullquotes, and big images

It took about a week. Steven van Wel, our CEO and designer, iterated rapidly through a layout and aesthetic. In our team chat he'd post screenshots and take comments and return with another screenshot a few minutes later. As our startup grows, Steven won't have the time for CSS and JavaScript, and feedback from team members probably won't be as open-ended. But it let me see how Karma got to where it is: passionate, talented people doing things. I think maybe that's why they hired me: they're so busy doing stuff, they needed someone with the time to talk about it.

After the design was completed, the project was handed off to Iain Hecker and Arie Meeldijk. They both live in the Netherlands, but were in New York for a couple of weeks to commingle with the new hires (like myself). I watched in fascination as they sat at the desk next to me and tag-teamed the project, doing mysterious things with code befitting a movie montage sequence of "hacking the mainframe." Except the result was this delightfully simple blog you find yourself on now.

It's just a blog, I know, but I'm proud of it. Architecturally it's included in the larger system of Karma technology that generates the website, the store, the user dashboard, and ultimately helps people get online wherever they are. We live in a world powered by software, and Karma's good at making software. I look forward to telling you all about it.

About Paul Miller

That guy who left the internet for a year