This was a fun week for us at Karma HQ. We got to scathingly critique all the Superbowl commercials. We got to revel in our Dutch team members watching the big game for the first time. We got to show off how much we know about sports on our team chat (Communications Manager Jessie put it best: “Spent a solid 30 minutes on Gisele’s Instagram. Anyone else?”).
There was one Superbowl commercial in particular, though, that really grabbed our attention. Seems like mobile carriers are finally starting to catch on to the novel idea that data you paid for should roll over to the next month if you don’t use it. Too bad the plans are still limited, (T-Mobile’s rollover data expires after a year and AT&T’s expires after just a month) but kudos for the effort. In the meantime, Karma has been offering rollover data for two years, with no arbitrary usage limits. If you buy a 10GB data pack in January and don’t use it until July, all 10GB will still be there waiting for you when you’re ready.
The celebrity that T-Mobile chose to represent their best data rollover bandwagoning efforts, was, of course, Kim Kardashian, whose self-satirizing endorsement was one of the most talked-about ads of the Superbowl. In a stroke of genius, or at least extreme silliness, we somehow convinced our bearded, metal-loving CTO Stefan to do a parody of the Kim Kardashian commercial, which we filmed on a whim at our office. Never a dull day at Karma.
To see the original Kim video, click here. But admittedly, we encourage you to choose Karma, not Kim.